Terms and Conditions

Effective 20 August 2026

Valeno is operated by Gradient Insight Ltd, Portsmouth, United Kingdom (“we”, “us”). These terms govern the whole of what we do for you: the portal, the lead page we build and host, the Google Search advertising we set up and manage, and the lead notifications and reports you receive (together, the “Service”).

By creating an account or accepting an offer from us, you agree to these terms.

1. Business customers only

The Service is offered exclusively to businesses, sole traders and other persons acting in the course of a trade, business or profession. It is not offered to consumers, and consumer protection rules, including any right of withdrawal, do not apply to this agreement.

Your own general terms and conditions do not apply, even where we do not expressly object to them.

2. What we provide

Depending on the offer you accepted, the Service includes a lead page built for your business and hosted for you, a guided inquiry form, instant lead summaries by email with a WhatsApp reply link, the setup and ongoing management of Google Search campaigns, and a portal with your leads, reports and settings.

We may change, extend or replace features, technical implementations and providers at any time, as long as the agreed purpose of the Service is not materially reduced. Parts of the Service that look automated may be carried out or reviewed by us manually.

3. Your account

You must give accurate registration details and keep them current. Sign-in is by emailed link or Google account, so you are responsible for keeping that mailbox or account secure and for everything done through your account.

An account is for one business. We may refuse, suspend or close an account where these terms are breached, where the law requires it, or where use of the account endangers the Service or other customers.

4. Your content and your approvals

You supply the material we work from: business details, service descriptions, prices, photos, reviews and references. You warrant that you hold the rights needed to use it, that it is accurate and lawful, and that publishing it infringes no third-party rights, including the image rights of people shown, the trade licences your work requires, and the rules on advertising and price claims.

You grant us a non-exclusive, worldwide licence for the term of this agreement to store, adapt and publish that material for the purpose of building and running your lead page, your ads and your reports.

Nothing goes live without your approval. By approving a page, an ad or a change, you accept it as your own publication and take responsibility for its content, including the accuracy of the legal notice (Impressum) and of the details it is built on.

Handling the leads you receive is yours: replying to them, what you promise them, and complying with the law that applies to your offering.

5. AI-generated drafts

Page text, images, ad copy, form questions and lead summaries are drafted by AI models. AI output can be inaccurate, incomplete, generic or similar to existing material. We review drafts to the extent described in your offer, but you must check every draft before approving it, and we do not warrant that AI-generated output is accurate, original or free of third-party rights.

Lead summaries and qualification notes are an aid to your own judgement, not advice, and the Service takes no automated decision that produces legal effects for anyone.

6. Fees and payment

The fee is the one stated in the offer you accepted: currently €199 per month net on the standard plan, or €99 per month net for the first three months under the pilot offer. All fees are net and exclusive of VAT, which is added where applicable.

We invoice monthly in advance by email, payable within 14 days by bank transfer. Fees for a month already started are not refundable if you stop using the Service during it.

If payment is more than 14 days late we may, after notice, suspend the Service, including taking your lead page offline and pausing your campaigns, until we receive payment, and we may charge statutory default interest and the reasonable costs of collection.

We may change our fees with 30 days' notice by email. If you do not accept a change you may terminate with effect from the date it takes effect; using the Service after that date counts as acceptance.

7. Advertising spend

Advertising spend is not part of our fee. You pay Google directly for the media, at the budget you set in the portal, and any minimum budget stated in your offer applies (pilot offer: €200 per month).

Campaigns run in an account operated under our Google Ads manager account, and you authorise us to create, change and pause campaigns, keywords, ads and budgets on your behalf. You may change or stop your budget at any time; a change takes effect once we implement it in the ad account, ordinarily within two business days.

Cost per click, impressions, ad approvals, account suspensions and everything else decided by Google's auction and policies are outside our control. Advertising spend is not refundable by us.

8. No guarantee of results

We do not promise any number of visitors, leads, appointments, won jobs, rankings or conversions, a cost per lead, or any revenue. Figures on our website, in offers, examples or reports are illustrative or historical and are not a warranted result.

9. Term and termination

The agreement starts when your account is created or your offer is accepted, whichever comes first, and runs for a minimum term of three months. It then continues month to month, and either party may terminate with 30 days' notice to the end of a calendar month. Notice by email is sufficient.

Either party may terminate for cause without notice, in particular where the other materially breaches this agreement and fails to cure the breach within 14 days of being asked to, or where insolvency proceedings are opened over its assets.

On termination we stop your campaigns, take the lead page offline and end portal access. Export your leads before the end date: we may delete your data 30 days after the agreement ends, except where we are required or entitled to keep it, as described in the privacy policy.

10. Intellectual property

The platform, the portal, our software, page templates, component kit, design system, prompts and the know-how behind the Service remain ours. For the term of the agreement you receive a non-exclusive, non-transferable right to use the lead page we build for your own business; that right ends with the agreement, and the page is taken offline.

Material you supplied stays yours, and lead data is yours: while the agreement runs you can export it from the portal at any time.

You may not copy, resell, sublicense or reverse engineer the Service, or use it, or what it produces for you, to build or operate a competing offering.

Your own domain stays yours. Where your page is served under an address provided by us or our hosting provider, you have no claim to that address once the agreement ends.

11. Availability and support

We provide the Service with reasonable care and skill, but agree no service level or guaranteed uptime during the pilot phase. Maintenance, updates and interruptions at hosting, email, advertising or DNS providers can make the Service or your page temporarily unavailable; outages at those providers are not a breach of this agreement by us.

Support is by email at info@aikiustudio.com, in German or English, during ordinary business hours. We aim to reply within one business day, which is a target rather than a guarantee.

12. Data protection

We process personal data as described in our privacy policy. For the details of people who submit an inquiry through your lead page, you are the controller and we act as your processor on your documented instructions under Art. 28 GDPR; our data processing terms form part of this agreement and are available on request at info@aikiustudio.com.

You are responsible for having a lawful basis for that processing, for the privacy notice on your lead page, and for answering the requests of the people who contact you. We use the subprocessors listed in our privacy policy and may change them, giving you notice and the opportunity to object on reasonable grounds.

13. Confidentiality

Each party keeps the other's non-public commercial and technical information confidential, uses it only for the purposes of this agreement, and continues to do so for three years after it ends. This does not cover information that is public, was already lawfully known, or has to be disclosed by law.

14. References

We may name you as a customer and show your logo and screenshots of your lead page in our own marketing and in conversations with other businesses. If you would rather we did not, write to info@aikiustudio.com and we will stop using new material and remove existing material within a reasonable period.

15. Liability

We are liable without limitation for damage caused intentionally or by gross negligence, for death or personal injury, for fraud or fraudulent misrepresentation, and wherever liability cannot lawfully be limited.

Otherwise, our liability for slight negligence is limited to breaches of essential obligations (those whose performance makes the agreement possible at all and on which you may reasonably rely) and to the damage typically foreseeable when this agreement was made. In any case our total liability in any twelve-month period is capped at the fees you paid us for the Service in the twelve months before the event giving rise to the claim.

We are not liable for lost profit, lost or unconverted leads, lost data, indirect or consequential loss, advertising spend, or the acts, outages and policy decisions of third-party providers such as Google, our hosting, domain or email providers. We keep backups, but exporting the data you need remains your responsibility.

You must notify us of a claim within six months of becoming aware of the circumstances giving rise to it.

16. Indemnity

You indemnify us against third-party claims, and the reasonable costs of defending them, arising from material you supplied or approved, from your offering, from the way you handle leads, or from your failure to comply with the law applicable to your business.

17. Changes to these terms

We may amend these terms with 30 days' notice by email, for example to reflect new features, new providers or changes in the law. If you object before the change takes effect, you may terminate with effect from that date; using the Service afterwards counts as acceptance.

18. Force majeure

Neither party is liable for delay or failure caused by events outside its reasonable control, including outages at essential providers, network failures, cyber attacks, strikes, war and acts of public authorities. Payment obligations already due are unaffected.

19. General

We may transfer this agreement to a group company or to a successor of the business operating Valeno. You may transfer it only with our consent, which will not be unreasonably withheld.

If a provision is invalid, the rest stays in force. Failing to enforce a right is not a waiver of it. These terms and the offer you accepted are the entire agreement between us and replace earlier arrangements on the same subject. Email is sufficient wherever this agreement requires written form.

These terms are written in English. Any translation is provided for convenience only; the English version governs.

20. Governing law and jurisdiction

This agreement is governed by the law of England and Wales, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods. The courts of England and Wales have exclusive jurisdiction over disputes arising from it, save that we may also bring proceedings at your registered seat.

21. Contact

Gradient Insight Ltd, Portsmouth, United Kingdom. Email: info@aikiustudio.com.